New Business Development: Cold Calling

This New Business Development online training course explores how this is critical for the ongoing success of any business. Contacting prospective new customers ('prospects') on the phone is one of the most powerful ways to maintain this new business stream. New business development in the form of 'cold calling' prospects is a unique form of telephone sales, requiring an approach and a skill set that are different than typical 'selling' skills. This New Business Development: Cold Calling online training course examines these areas of difference and guides learners through the creation of a roadmap to successful new customer generation.

Course Learning Objectives

By taking this online New Business Development: Cold Calling course, the user will learn to:

• Define the term ‘cold calling’.
• Explain how cold calling is different from other types of calls.
• Recognize the benefits of cold calling.
• Identify and overcome the causes of cold call reluctance.

Course Outline

This online New Business Development: Cold Calling course is made up of the following sections:

1. What Is Cold Calling?
2. Benefits of Cold Calling
3. Call Reluctance

Course Audience

This New Business Development: Cold Calling online training course was designed for employees.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.