The Marketing Mix

This Marketing Mix online training course explores the strategies that organizations use to create the right balance of product, place, promotion, and pricing—the four Ps that make up the marketing mix.

We will examine these main processes that makeup marketing activity. The opportunity you are pursuing and the needs and characteristics of the individuals you are going to serve will influence your decision in selecting the right mix. Products can be classified into categories and differentiated from one another to make it easier for the consumer to make a buying decision. We will then discuss the various considerations you need to examine in deciding how your product will get to the final consumer. We will also discuss the various methods of communicating to your target audience about what they can buy, where they can buy it, and for how much. Finally, we will look at ways in which prices can be set and the implications of setting the price.

Course Learning Objectives

By taking this online Marketing Mix course, the user will learn:

• List the components of the marketing mix.
• Review the stages in the life cycle of a product.
• Recognize the types of products.
• Identify the kinds of distribution channels.
• Review the advantages and disadvantages of different promotional strategies.
• Identify the different prices that buyers pay for products.

​​​​​​​Course Outline

This online Marketing Mix course is made up of the following sections:

1. The Marketing Mix
2. The First P ─ Product
3. The Second P ─ Place
4. The Third P ─ Promotion
5. The Fourth P ─ Price

​​​​​​​Course Audience

This Marketing Mix online training course was designed for managers, business owners, and anyone seeking a career in marketing.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.